Hi! I'm Márcio! I am an experienced Product Manager with an expertise in design, growth hacking and user experience. I am advise user of emerging technologies and marketing platforms. I have a depth of experience in managing product development for new and emerging markets. In particular, I have worked as a User Interface and User Experience designer at companies such as Yelp, Tadaweb and the Brazilian Government.

At Yelp I was a Marketing Designer with teams in 30 different countries. I've joined the Yelp team in 2014 as a Community Ambassador for Brasilia and then transitioned to Operations Specialist for Latin America and then for the New Markets region (Latin America, Asia and Oceania), where I performed until 2016 creating assets such as social media images, logos and visual campaigns for the team and developed the Yelp Help Me Twitter Bot using Artificial Intelligence.

Previously I was a part of the Brazilian Open University's team as a User Experience and User Interface Designer for Sistema Unico de Saude (Unified Health System) between 2011 and 2014. During this experience, I also had a chance to improve the brand's guidelines as well as creating the visuals for the marketing campaigns.

Now I'm studying and developing tests and prototypes by myself on UX, not only for mobile devices but for VR (virtual reality), AR (augmented reality), AI (artificial intelligence), and Wearables as well to improve the End User Experience. I've also attended the Applied Foreign Languages at Multilingualism and Society of Information bachelors at the University of Brasilia.

Learn more about me
LinkedIn GitHub Buy Alguma Coisa Para Morder Amazon

my skills


Adobe Experience Design (XD)
Photoshop + Illustrator
Adobe InDesign
Wireframe + Mind maps


JIRA, Confluence and Management

photography and video

Adobe After Effects
Premiere + Final Cut Pro
Lightroom + Photography




brands I've worked with

Say Hi To The
iMhsps Typeface {2.0}

Now you can write with my own handwriting!

You can download the demo version including all latin characters, numbers and some special characters also included. This still an ongoing project and I'm always updating it to have the coolest performance as an real handwriting that isn't perfect and is not the same perfect thing all the time, using ligatures =)

Download now!

Available only in OpenType TrueType.
18kb. 151 Glyphs.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


Hello, World! by @iMhsps

Life is always changing and along with this we have the chance of discovering new places.

No return agreements, no encore, and with no requests.
Get your popcorn, settle in.

Live on YouTube.
Subscribe now at YouTube.com/iMhsps

In 4K
Subtitles available in English.


portfolio highlights

Das Quiz für Hamburg-KennerDesign, logo and website UI/UX
Yelp • Germany, 2016
BeerHolic CuritibaLogo, design for web and product
Yelp • Brazil, 2016
Promover Direitos, Valorizar CulturasTypesetting, book cover design, logo, guidelines and website
University of Brasilia • Brazil, 2011
Linguas Estrangeiras AplicadasLogo and brand guidelines
University of Brasilia • Brazil, 2013
Passaporte YelpVisual and social media assets
Yelp • Mexico, 2015
TEDxTaguatingaBranding and curation of the event
TED • Brazil, 2015
Yelp Brazil – SchwagProduct design and internationalization
Yelp • Brazil, 2016
Yelp International AgencyLogo, website UI/UX and guidelines
Yelp • France, 2016
Instabridge Baseball Shirt 2017Product design
Yelp • Brazil, 2016
Instabridge LatAm InfographicsInfographic design
Yelp • Brazil, 2017
Multiplication Wizard UIUser Interface
Freelance • USA, 2017
Slo Down LondonUX and HTML development
Yelp • London, 2016
Bem São PauloUX and HTML dev + Interactive maps
Yelp • Brazil, 2016
Only In PerthUI/UX and HTML dev + Interactive maps + Logo design
Yelp • Australia, 2016
Atualização do Manejo Clínico da DengueUI/UX + Interactive platform
Fiocruz • Brazil, 2013
Hanseníase na Atenção BásicaUI/UX + Interactive platform with gamefication
Fiocruz • Brazil, 2013
Yelp App Redesign - SuggestionUX and UI suggestion
Independent Project • 2016

what is ux?

what is ux?

Sometimes, mainly in Brazil, where I've born and raised, people confuse UI (user interface) and UX (user experience) with just webdesign while they are different things. It is important to know that UI/UX are processes to do before building the project.

User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. It encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
Description from Wikipedia

Image: Wireframe of iOS-based app on Adobe Experience Design
Independent project • 2017

development highlights

Yelp Help Me
#YelpHelpMe Twitter Bot
Artificial Intelligence Twitter Bot

The bot reads the users tweets and then share the requested information according to the tweet, using Natural Language Processing (NLP) that is a field of computer science, AI, and computational linguistics concerned with the interactions between computers and human language.
Deactivated since November 2nd, 2016 but can be accessed at twitter.com/YelpHelpMe.

Yelp Latin America • English, Portuguese, Spanish and German • 2016


Tap Tap Tap
Indie Puzzle Game for Android and iOS devices

Development in Objective-C for iOS with support to Apple Game Center. Android version built in Java. Download Android Version at the Google Play Store.

Get it on Google Play

Independent Project • English and Portuguese • 2014


Educational Social Network

Patent #16-0213 Br, Issued May 2015. Social network with features directed to education. Made in PHP, MySQL and HTML5, CSS3. Made the production from the wireframe (UX) to the final design (UI) before giving it to the University of Brasilia who patented and shared 30% of the project.

University of Brasilia • Portuguese • 2015


Vivendo Simplesmente
Vivendo Simplesmente (Simple Life)
Educational News Page

Project selected as case of success by Microsoft Brazil. First full user experience and user interface along with front-end project for an official proposed to be used in a high school in Brasilia Area, Brazil.

Microsoft Aluno Monitor Program - Microsoft Brazil • Portuguese • 2005


what they think about me?
from LinkedIn recommendations

Marcio is a force to be reckoned with! A dream to work with, Marcio is professional, punctual and passionate. He puts his heart and soul into everything he does with true style and creative genius. To any employee thinking about taking Marcio into their team, I can tell you that you would have hit the jackpot!
Bethany W. • We worked at the same group


For the brief time I worked with Marcio I was blown away with not only his dedication but also his ability to tackle any task given at him and make it happen - usually over night!
His knowledge is second to none in terms of coding and design and the work he could get done in terms of developing internal and external assets with a short turnaround was fantastic. The standard of this work was also incredibly professional and something you would see a team of engineers taking much longer to execute...
Jonny Q. • He was my manager


Marcio is an extremely talented, driven, passionate, creative force. High level of professionalism, delivers results, solves problems, plays well on a team and works very well independently. Any company that picks up this talented utility player shall reap the benefits long term -- a true gem.
Colleen C. • She was the VP of International on Yelp


Marcio's abilities and attitude are over the top. His technical knowledge, passion for what he does, exquisite taste for design and the amazing vibe he brings to the workplace are extremely valuable. He's one of those really talented people that provides always way more than expected bringing solutions and easiness, a doer with a positive attitude. Outstanding skilled.
Francisco R. • We worked in the same group


More recommendations on LinkedIn